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About


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About


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Who am I?

Whether creating video, an integrated campaign or generating real-time social media, I believe there's a story to be crafted. And this is what I love to do.

I am a Senior Art Director with first-rate concept and design skills from working at top advertising agencies on global brands. My expertise in social, digital, TV and print has enabled me to produce highly effective campaigns and oversee multiple accounts.

I'm passionate about creating entertaining content that speaks to the heart of culture. This has led me to work on TV shows and work at a top Omnicom startup in New York, where I helped infuse social with upcoming trends to accelerate brand reach. While in New York, I also developed video concepts for brands such as Kiehl's and worked on a short film that was featured on Tribecafilm.com

 
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What I do


What I do


Ali makes everything easy – highly motivated and uber creative, she crafts her work with an outstanding attention to detail, all day, every day. She is a talented through-the-line thinker whose fresh ideas incorporate relevant technologies and target consumers’ needs. And she does it all with a smile on her face and a spring in her step.
— D. Henderson / Head of Art, American Express, Ogilvy
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Skills

Being an Integrated Art Director, I’m as comfortable prodding pixels as I am critiquing an edit or checking a proof. This experience, combined with continuing education, allows me to take ideas to their best possible conclusion, irrespective of media.

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Art Direction

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Concepts

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Design

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Branding

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Strategy

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Photography

 
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Video

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Animation

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Illustration

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Copy-writing

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Choreography

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Composition

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Media

I believe in idea first, media second. This has pushed me to work across multiple channels, from outdoor, to online, to in hand — above, below and beyond the line.

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Social Content

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Digital

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Experiential

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TV & Film

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Print

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Direct Marketing

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Brands

I’ve had the opportunity to work on some great brands across a diverse range of categories in both the US and Australia. During this time, my attention to detail (yes, I’m the person who will notice your odd socks first) led me to oversee multiple accounts.

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Agencies

I’ve worked at the big agencies with award-adorned corridors and the obligatory foosball table, as well as the smaller boutiques on their way up. These contrasting environments have been instrumental in learning how to be a team player amongst many and how to wear multiple hats when it’s up to you to get the job done.

Sr. Art Director
10 months

Sr. Art Director
1 year

Art Director
2 years, 5 months

Art Director
1  year, 3 months

Jr. Art Director
10 months

Designer
4 years, 8 months

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Tools

I use the following programs to create digital and print designs, SlideShares, animations, GIFs, living images and edit videos and photos. I also have experience creating WordPress and Squarespace websites and have gained Circle membership as a result.

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Adobe CC
Photoshop
InDesign

Illustrator 
(Excellent)

 

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iWork
KeyNote
Pages 
(Good)

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iLife
iMovie 
Garageband 
(Good)

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Microsoft Office
Word 
(Basic)

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Apps
Instagram
Vine
GIF Shop

(Good)
 

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Education & Awards

It’s a fast-paced world and, as Darwin conveniently pointed out – only those who can adapt can flourish. For that reason, I have continued to up-skill through courses and a daily diet of culture, news and inspiration from key influencers.

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CPIT
Dip. Visual Communication Design
(3 year tertiary)

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NewsLimited & ADMA
AWARD & DMCS Advertising Certificates

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General Assembly
User Experience Design workshop

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ESCC
Digital Photography

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The Writers' Studio
Unlocking Creativity Certificate

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Gold MCEA Award
for AMEX

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Other experience

I have a professional background in music and dance, which occasionally landed me on the flip side of the lens. This helped me to develop an ear and eye for producing quality content, including brand stories for entertainment company Sirens Dance.

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Creative Director
Brand & Content

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TV Performer
Strictly Dancing (judge)
Bollywood Star (instructor)

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Dancer
Music videos, award shows, theatre,
hip hop teacher

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Musician
Trained in classical piano,
played in bands

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Traveler
Hailing from New Zealand, I've lived in 4 countries & visited 30+

 

Feel free to download a copy of my CV or connect with me on LinkedIn.