‘Value written all over it’
This 360 campaign for Volkswagen Audi Group's Skoda Octavia accentuated its value for money using stylized animation to stand out in the target space. Featuring an original soundtrack, the TVC resulted in record sales with a spike every time it aired.
Acura wanted to create online content that would organically highlight the benefits of its luxury RLX model while entertaining an intelligent C-class audience. This led to ‘The Pitch’ – a web series concept in which design and technology entrepreneurs pitched renowned investors during a test drive of the RLX, giving viewers a unique insight into both the car and business ventures in motion.
Videos not yet released.
These executions were part of a suite of social media concepts created for Acura. To help propel sharing, daily bursts in culture were identified and immediately integrated into branded content.
‘Be prepared for something wild’
This integrated campaign launched Skoda’s wild new SUV 'Yeti' in Australia, using a global tag line. The campaign built excitement along multiple touch points including TV, outdoor, POS, press and online, including a microsite featuring a wild torture test performed by Top Gear, UK.
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