Skoda Octavia

‘Value written all over it’

This 360 campaign for Volkswagen Audi Group's Skoda Octavia accentuated its value for money using stylized animation to stand out in the target space. Featuring an original soundtrack, the TVC resulted in record sales with a spike every time it aired.

Skoda'Value written all over it' – 30s TVC

 
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Acura

‘The Pitch’

Acura wanted to create online content that would organically highlight the benefits of its luxury RLX model while entertaining an intelligent C-class audience. This led to ‘The Pitch’ – a web series concept in which design and technology entrepreneurs pitched renowned investors during a test drive of the RLX, giving viewers a unique insight into both the car and business ventures in motion. 
Videos not yet released.

Acura'The Pitch' – trailer for web series

 
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Acura

Social Media

These executions were part of a suite of social media concepts created for Acura. To help propel sharing, daily bursts in culture were identified and immediately integrated into branded content.

Acura, Social Media – Google+ and Facebook posts

Acura, Social Media – Google+ and Facebook posts

 
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Skoda Yeti

‘Be prepared for something wild’

This integrated campaign launched Skoda’s wild new SUV 'Yeti' in Australia, using a global tag line. The campaign built excitement along multiple touch points including TV, outdoor, POS, press and online, including a microsite featuring a wild torture test performed by Top Gear, UK.

 
Skoda, ‘Be prepared for something wild’ – eDM and microsite

Skoda‘Be prepared for something wild’ – eDM and microsite

Skoda, ‘Be prepared for something wild’ – syncing banners with helicopter chasing car across them

Skoda‘Be prepared for something wild’ – syncing banners with helicopter chasing car across them

 
Skoda, ‘Be prepared for something wild’ – mrec banner

Skoda‘Be prepared for something wild’ – mrec banner

 
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More projects

 BRANDING 

 BRANDING 

> AUTO

> AUTO

FASHION

FASHION

ETHICAL

ETHICAL

BEAUTY

BEAUTY

ENTERTAINMENT

ENTERTAINMENT

KIDS

KIDS

FINANCE

FINANCE

TELCO

TELCO

MOTION

MOTION

PHOTOGRAPHY

PHOTOGRAPHY

ILLUSTRATION

ILLUSTRATION

If you'd like to chat about an upcoming project or have any questions, feel free to drop me a line at alibeales@gmail.com