‘More fun with prepaid’
To break the competitor's stronghold over the telco youth market, Telstra (Australia's largest telco) needed a campaign to effectively target 16-25 year olds. This campaign’s retro funk feel reflected current trends in youth art and culture, allowing a younger audience to relate to the brand.
‘Stay on your toes’
This sponsorship project heroing The Australian Ballet involved a photo shoot to capture the dancers in incredible, kinetic poses that when placed in artwork, reflected attributes of Telstra products.
These press ads in the Australian Financial Review budget issue highlighted Telstra’s diverse capabilities by demonstrating the difference Telstra had made to an array of key businesses. For instance, Graincorp ad '1 paper-based process that fells trees or 1 online system that yields $1.5 million?'.
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