Telstra

‘More fun with prepaid’

To break the competitor's stronghold over the telco youth market, Telstra (Australia's largest telco) needed a campaign to effectively target 16-25 year olds. This campaign’s retro funk feel reflected current trends in youth art and culture, allowing a younger audience to relate to the brand.

Telstra, ‘More fun with prepaid’ – bus shelter poster and magazine ad

Telstra, ‘More fun with prepaid’ – bus shelter poster and magazine ad

 

‘Stay on your toes’

This sponsorship project heroing The Australian Ballet involved a photo shoot to capture the dancers in incredible, kinetic poses that when placed in artwork, reflected attributes of Telstra products.

Telstra, ‘Stay on your toes’ – The Australian Ballet sponsorship booklet and card

Telstra, ‘Stay on your toes’ – The Australian Ballet sponsorship booklet and card

 

‘Supporting business’

These press ads in the Australian Financial Review budget issue highlighted Telstra’s diverse capabilities by demonstrating the difference Telstra had made to an array of key businesses. For instance, Graincorp ad '1 paper-based process that fells trees or 1 online system that yields $1.5 million?'. 

Telstra, ‘Supporting business’ – newspaper quarter and full page ads

Telstra‘Supporting business’ – newspaper quarter and full page ads

 
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More projects

BRANDING

BRANDING

AUTO

AUTO

FASHION

FASHION

ETHICAL

ETHICAL

BEAUTY

BEAUTY

ENTERTAINMENT

ENTERTAINMENT

KIDS

KIDS

FINANCE

FINANCE

> TELCO

> TELCO

MOTION

MOTION

PHOTOGRAPHY

PHOTOGRAPHY

ILLUSTRATION

ILLUSTRATION

If you'd like to chat about an upcoming project or have any questions, feel free to drop me a line at alibeales@gmail.com