American Express

‘It’s your journey’

After Qantas pulled out of the Rewards program, Amex wanted to reassure customers that the remaining airline partners could deliver them to the four corners of the world. The ‘Journey’ idea, inspired by the romance of antipodean travel, was extended online.

Amex, 'It's your journey' – maltese cross DM

Amex, 'It's your journey' – maltese cross DM

 

‘Upgrade with Amex’

This DM encouraged Amex customers to 'Experience more momentum' by upgrading their credit card. An impactful image and short-fold format allowed customers to gain a sense of the product benefit, while meeting the challenge of a limited budget.

Amex, 'Upgrade with Amex' – short-fold letter DM

Amex'Upgrade with Amex' – short-fold letter DM

 

‘Upgrade with Amex’ (Platinum)

This DM concept clearly relays the benefit to customers of upgrading their credit card by inviting them to 'Enjoy more of the good things in life… (reveal) Much, much more.' Composited stock shots and standard postage formats ensured the piece remained under budget.

Amex, 'Upgrade with Amex' – short fold brochure DM

Amex'Upgrade with Amex' – short fold brochure DM

 
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St.George Bank

‘Get extra cash’

This concept for St.George Bank used a tactile, fun format to bring to life having extra savings. By replicating a wallet, this piece cut through the mail box clutter, soliciting the consumer’s attention.

St. George, ‘Get extra cash’ – folded letter DM

St. George, ‘Get extra cash’ – folded letter DM

 

InsuranceLine

‘Looking after a family isn’t easy. Protecting them can be.’

This InsuranceLine campaign targeting blue-collar families used relatable family scenarios to convey the importance of having life insurance. Animated phone and mouse characters were created and threaded through communications to further enhance brand likability and recognition.

InsuranceLine, 'Looking after a family isn't easy. Protecting them can be.' – TVC spot

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InsuranceLine, 'Looking after a family isn't easy. Protecting them can be.' – character animation

InsuranceLine, 'Looking after a family isn't easy. Protecting them can be.' – character animation

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InsuranceLine, 'Looking after a family isn't easy. Protecting them can be.' – Family Decoder App

InsuranceLine, 'Looking after a family isn't easy. Protecting them can be.' – Family Decoder App

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InsuranceLine, 'Looking after a family isn't easy. Protecting them can be.' – bus side

InsuranceLine, 'Looking after a family isn't easy. Protecting them can be.' – bus side

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More projects

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ENTERTAINMENT

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PHOTOGRAPHY

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If you'd like to chat about an upcoming project or have any questions, feel free to drop me a line at alibeales@gmail.com