Wonderbra Swimwear

The one and only’

These concepts for Wonderbra Swimwear showcase the transformative effect of push-up bikinis using the same irreverent approach that their lingerie line is famous for. These are supported by tongue-in-cheek guerrilla marketing and social encouraging peer-to-peer brand dialogue.

  Wonderbra Swimwear ,  'The one and only'  – press and outdoor ads

Wonderbra Swimwear'The one and only' – press and outdoor ads

 
  Wonderbra Swimwear ,  'The one and only'  –  POS convex mirror and Instagram post

Wonderbra Swimwear'The one and only' –  POS convex mirror and Instagram post

 
  Wonderbra Swimwear ,  'The one and only'  – guerrilla branding on road signs

Wonderbra Swimwear'The one and only' – guerrilla branding on road signs

 

Maya E. Ryan

Fashion portfolio

Fashion Designer Maya E. Ryan needed a way to introduce herself and her collections to date to top fashion labels. This led to the creation of a website and leave behind book featuring her latest work.

  Maya E. Ryan  ,   Fashion portfolio   – website,  mayaeryan.com

Maya E. RyanFashion portfolio – website, mayaeryan.com

 
  Maya E. Ryan  ,   Fashion portfolio   – booklet

Maya E. RyanFashion portfolio – booklet

 

Life is good

‘The Upbeat Zombie’

To promote Life is good’s new Halloween T-shirts, a zombie with an optimistic personality in line with the brand was created. The Upbeat Zombie lived as a Twitter handle and Instagram account, sharing GIFs, short videos, musings and news in the lead up to Halloween.

  Life is good ,  ‘The Upbeat Zombie’  – Twitter handle and Instagram post

Life is good, ‘The Upbeat Zombie’ – Twitter handle and Instagram post

 
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Ben Sherman

‘Cut sharp’

These extensions to the ‘Cut sharp’ campaign were created to promote clothing brand Ben Sherman's superior tailoring and further cement the brand identity as stylish and edgy.

  Ben Sherman ,  'Cut sharp'  – print ads

Ben Sherman'Cut sharp' – print ads

 
 
  Ben Sherman ,  'Cut sharp'  – expanding banner

Ben Sherman'Cut sharp' – expanding banner

 
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More projects

 BRANDING

BRANDING

 AUTO

AUTO

  > FASHION

> FASHION

 ETHICAL

ETHICAL

 BEAUTY

BEAUTY

 ENTERTAINMENT

ENTERTAINMENT

 KIDS

KIDS

 FINANCE

FINANCE

 TELCO

TELCO

 MOTION

MOTION

 PHOTOGRAPHY

PHOTOGRAPHY

 ILLUSTRATION

ILLUSTRATION

If you'd like to chat about an upcoming project or have any questions, feel free to drop me a line at alibeales@gmail.com