Wonderbra Swimwear

The one and only’

These concepts for Wonderbra Swimwear showcase the transformative effect of push-up bikinis using the same irreverent approach that their lingerie line is famous for. These are supported by tongue-in-cheek guerrilla marketing and social encouraging peer-to-peer brand dialogue.

Wonderbra Swimwear, 'The one and only' – press and outdoor ads

Wonderbra Swimwear'The one and only' – press and outdoor ads

 
Wonderbra Swimwear, 'The one and only' –  POS convex mirror and Instagram post

Wonderbra Swimwear'The one and only' –  POS convex mirror and Instagram post

 
Wonderbra Swimwear, 'The one and only' – guerrilla branding on road signs

Wonderbra Swimwear'The one and only' – guerrilla branding on road signs

 

Maya E. Ryan

Fashion portfolio

Fashion Designer Maya E. Ryan needed a way to introduce herself and her collections to date to top fashion labels. This led to the creation of a website and leave behind book featuring her latest work.

Maya E. Ryan, Fashion portfolio – website, mayaeryan.com

Maya E. RyanFashion portfolio – website, mayaeryan.com

 
Maya E. Ryan, Fashion portfolio – booklet

Maya E. RyanFashion portfolio – booklet

 

Life is good

‘The Upbeat Zombie’

To promote Life is good’s new Halloween T-shirts, a zombie with an optimistic personality in line with the brand was created. The Upbeat Zombie lived as a Twitter handle and Instagram account, sharing GIFs, short videos, musings and news in the lead up to Halloween.

Life is good, ‘The Upbeat Zombie’ – Twitter handle and Instagram post

Life is good, ‘The Upbeat Zombie’ – Twitter handle and Instagram post

 
Divider_Ali-Beales

Ben Sherman

‘Cut sharp’

These extensions to the ‘Cut sharp’ campaign were created to promote clothing brand Ben Sherman's superior tailoring and further cement the brand identity as stylish and edgy.

Ben Sherman, 'Cut sharp' – print ads

Ben Sherman'Cut sharp' – print ads

 
 
Ben Sherman, 'Cut sharp' – expanding banner

Ben Sherman'Cut sharp' – expanding banner

 
Divider_Ali-Beales

More projects

BRANDING

BRANDING

AUTO

AUTO

> FASHION

> FASHION

ETHICAL

ETHICAL

BEAUTY

BEAUTY

ENTERTAINMENT

ENTERTAINMENT

KIDS

KIDS

FINANCE

FINANCE

TELCO

TELCO

MOTION

MOTION

PHOTOGRAPHY

PHOTOGRAPHY

ILLUSTRATION

ILLUSTRATION

If you'd like to chat about an upcoming project or have any questions, feel free to drop me a line at alibeales@gmail.com