‘The one and only’
These concepts for Wonderbra Swimwear showcase the transformative effect of push-up bikinis using the same irreverent approach that their lingerie line is famous for. These are supported by tongue-in-cheek guerrilla marketing and social encouraging peer-to-peer brand dialogue.
Maya E. Ryan
Fashion Designer Maya E. Ryan needed a way to introduce herself and her collections to date to top fashion labels. This led to the creation of a website and leave behind book featuring her latest work.
Life is good
‘The Upbeat Zombie’
To promote Life is good’s new Halloween T-shirts, a zombie with an optimistic personality in line with the brand was created. The Upbeat Zombie lived as a Twitter handle and Instagram account, sharing GIFs, short videos, musings and news in the lead up to Halloween.
These extensions to the ‘Cut sharp’ campaign were created to promote clothing brand Ben Sherman's superior tailoring and further cement the brand identity as stylish and edgy.
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