Amnesty International

‘War isn't child's play’

These interactive concepts aiming to stop the use of children as soldiers juxtapose objects of war with icons of childhood play such as game cards, to generate public awareness and raise donations.

  Amnesty International ,  'War isn't child's play'  – game card DM

Amnesty International, 'War isn't child's play' – game card DM

 
  Amnesty International ,  'War isn't child's play'  –  mrec banner

Amnesty International'War isn't child's play' – mrec banner

 
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WWF

‘Blindspot’

This concept reminds us that the plight of wildlife is sometimes out of sight, out of mind. This basic optical illusion, using the actual blindspot in our field of vision, reinforces the negative consequences of ignoring the problem in an engaging, interactive way that motivates us to act.

  WWF ,  ‘Blindspot’  – press ad

WWF, ‘Blindspot’ – press ad

 
  WWF ,  ‘Blindspot’  – leaderboard banner

WWF‘Blindspot’ – leaderboard banner

 
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Breast Cancer Awareness

‘A quick check could save your life’

Early detection of breast cancer through self-examination significantly increases women’s chance of survival. Yet few perform the simple check due to lack of awareness. By offering vital information at the moment women are feeling fruit to check its quality we show how easy it could be to save their own life.

  BCA ,  ‘A quick check could save your life’  – experiential marketing at supermarket melon stand

BCA, ‘A quick check could save your life’ – experiential marketing at supermarket melon stand

 
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More projects

 BRANDING

BRANDING

 AUTO

AUTO

 FASHION

FASHION

  > ETHICAL

> ETHICAL

 BEAUTY

BEAUTY

 ENTERTAINMENT

ENTERTAINMENT

 KIDS

KIDS

 FINANCE

FINANCE

 TELCO

TELCO

 MOTION

MOTION

 PHOTOGRAPHY

PHOTOGRAPHY

 ILLUSTRATION

ILLUSTRATION

If you'd like to chat about an upcoming project or have any questions, feel free to drop me a line at alibeales@gmail.com